Flat Branch Home Loans
18.3%
Average conversion rate
$17.18
Cost per conversion
BEFORE MAX VELOCITY
Flat Branch Home Loans, founded in 2005, faced significant challenges with the quality of leads generated through their Google Ads campaigns. They received leads but struggled with conversion quality due to a lack of structured campaigns, resulting in wasted budget on ineffective branded efforts.
AFTER MAX VELOCITY
Max Velocity conducted a comprehensive evaluation and restructuring of Flat Branch’s Google Ads account. Services included strategic ad group organization, keyword targeting, and performance optimization.
OUR STRATEGY
Campaign Restructuring
Organized campaigns into primary and secondary regions for targeted outreach.
Quality Focus
Shifted focus from quantity to quality leads, optimizing ads for higher performance.
Ad Quality Improvement
Enhanced ad quality scores to improve visibility and reduce costs.
Cost Management
Established benchmarks to maintain a cost per conversion under $30 with a conversion rate above 10%.
