Scottsdale Art Auction
2,000
Increased the email list by over 2,000 subscribers
40-50%
Open rate
3.5%
CTR on all ads associated with the ad campaigns
BEFORE MAX VELOCITY
Scottsdale Arts Auction is the Southwest’s largest and fastest-growing auction house, specializing in American Western, wildlife, and sporting art. While they had a strong existing audience, they sought to grow their email list without sacrificing engagement or open rates.
AFTER MAX VELOCITY
Max Velocity developed a tailored email gathering strategy aimed at expanding the auction’s email list while maintaining high engagement levels. This included audience segmentation and targeted campaigns.
OUR STRATEGY
Audience Segmentation
Created a triple-tier audience approach based on behavior and interests.
Lookalike Audiences
Utilized Meta’s lookalike audience feature to find new potential bidders.
Tailored Campaigns
Developed targeted email campaigns to promote auctions and keep the audience updated.
Landing Page Optimization
Created effective landing pages to capture new subscribers and encourage conversions.
